Effective date: 01.01.2026
K2 TRADE LTD, trading as Pure Frequencies
Website: purefrequencies.com
1. Purpose and scope
This Policy sets out the requirements for affiliates, ambassadors, influencers, content creators, and other promotional partners (“Partners”) when using the Pure Frequencies brand, promotional materials, and confidential information.
It forms part of the Affiliate Program Terms or other written partnership agreement into which it is expressly incorporated and accepted.
References to “Pure Frequencies”, “we”, “us”, and “our” mean K2 TRADE LTD, trading as Pure Frequencies.
2. Authorised use of our brand
During an active partnership, Partners receive a limited, non-exclusive, non-transferable permission to use the logos, photographs, videos, written copy, graphics, and other promotional materials we supply or expressly approve (“Brand Materials”) solely for agreed promotional activities.
Products provided by Pure Frequencies, whether gifted or loaned (“Supplied Products”), must be accurately identified when featured in promotional content. Partners must not present Supplied Products as another brand’s products or use footage of them to misleadingly demonstrate another product’s appearance, quality, performance, or results. Any loan, return, or content-delivery obligations must be agreed in writing; providing a gifted product does not itself create a return obligation.
Videos, photographs, testimonials, reviews, audio recordings, and other user-generated content (“Partner Content”) created as agreed deliverables for Pure Frequencies, whether in exchange for payment, products, commissions, or other agreed benefits, must comply with this Policy’s requirements concerning accurate statements, commercial disclosures, and brand use.
Partners must not rebrand or edit agreed Partner Content to misrepresent Pure Frequencies products as competing products, or imply that Pure Frequencies endorses another business. Any exclusivity or restriction on otherwise lawful reuse must be expressly agreed in writing.
Ownership of Partner Content and Pure Frequencies’ rights to use it are governed by Section 5 and the applicable written content agreement.
This permission covers only rights we own or are authorised to license. Partners must comply with written usage instructions provided with those materials.
Without our prior written permission, Partners must not:
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Use Brand Materials to advertise or promote competing products or businesses.
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Relabel our products or present our photographs, demonstrations, or results as belonging to or relating to another brand.
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Replace purchase links, branding, or discount codes within Brand Materials with those of another business.
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Imply that Pure Frequencies sponsors, endorses, or is associated with another business or product.
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Register domains, social media accounts, or advertising identities that misleadingly appear to be operated or authorised by Pure Frequencies.
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Alter Brand Materials in a way that creates a false or misleading impression.
Nothing in this Policy restricts uses independently permitted by applicable law, including lawful references, criticism, quotation, or comparative advertising.
3. Accurate statements and fair comparisons
Partners must not publish or distribute false or materially misleading factual statements about Pure Frequencies, its products, or their relationship with us.
Objective promotional claims and comparisons—including claims about frequency accuracy, materials, manufacturing, durability, performance, safety, or therapeutic effects—must be supported by appropriate evidence held before publication.
Comparisons must clearly identify their basis, compare relevant features fairly, and avoid misrepresenting products, testing conditions, or results. Marketing communications must comply with applicable rules concerning
